As a Student Support and Engagement Assistant at The University of Manchester, I played a key role in developing and executing well-being campaigns for the student population. I was responsible for creating a range of digital and printed media to promote well-being and mental health resources, including posters, flyers, and social media graphics. I worked closely with other student support team members to ensure that the campaigns were relevant, engaging, and aligned with the university's overall mission and values.
In addition to creating the campaigns, I also played a pivotal role in revamping the website layout and flows to help students find the advice they needed. I conducted user research to identify pain points and areas for improvement and designed a user-friendly interface that made it easy for students to access information and resources. This included creating clear and concise navigation paths and ensuring that information was up to date and linked to the correct resource.
As a result of these efforts, we saw a significant increase in online engagement and a reduction in face-to-face appointments. The website became the go-to resource for students seeking support, with many finding the information they needed without the need for a face-to-face appointment. This helped alleviate some pressure on the student support team, allowing them to focus on more complex cases.
Digital
