Nationwide Vehicle Contracts
In-house Graphic Design work
I have been employed by Nationwide Vehicle Contracts (NVC), a major UK Vehicle Leasing broker, since December 2017. During this time I have designed many graphical elements, illustrations and infographics for both web and print. All created with a consumer focus, either to draw in new business or to educate existing clients.
I designed web-pages, banners and graphics alongside NVC’s external web development team. Clear communication was key to ensure designs were introduced as planned with projects being managed through the organisational tool, Trello. As NVC is always looking to expand into new markets, I also managed the production of wireframes for new web-pages and logo concepts.
I produced various videos and animations for the company website and social media channels. Video production involved the use of screen-capture software alongside Adobe visual and audio editing software. For the animations, I designed assets from scratch to fit in with our existing brand identity. I also taught myself how to create animated gifs which were used as part of social media marketing campaigns. Another fundamental responsibility was updating online vehicle images to ensure the customers saw an accurate representation of the product before purchase.