Will Thompson

Freelance Graphic Design and Branding

I was approached by Nordic Architecture Group Asia to re-do and modernise their branding ahead of a presentation to new investors.

Initial Concepts

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Taking inspiration from both nature and industrial design, fir-trees and pagodas. Also how North always points up on a map or compass led to the arrow above the N. The minimalism of Scandinavian design influenced the custom font choice.

Final decisions